ABOUT US
Immersive training that scales.
Everything a training program needs to actually run.
Founded in 2009 and headquartered in Royal Oak, Michigan, PIXO builds immersive training technology that meets your workforce on the devices they already use — VR headset, desktop, tablet, or phone. Founder and CEO Sean Hurwitz started the company on a simple premise: immersive training doesn’t fail because of the content — it fails because it’s hard to deploy and manage. Everything we build solves that problem, and across deployed programs it shows up in the numbers:
- 4× faster training versus traditional classroom delivery
- 80% improvement in learning retention across deployed programs
- 2.75× increase in worker confidence to take action on the job
What PIXO offers
- A training platform (PIXO Hub) — one login that follows each trainee across VR headsets, desktops, tablets, and phones, with personalized training even on shared devices.
- Trainer tools (PIXO Train) — assign training in real time, join live sessions remotely, and manage rosters and headset fleets.
- An admin dashboard (PIXO Control) — manage users, permissions, content, and analytics across teams, sites, or an entire organization.
- A content builder (PIXO Create) — an AI-assisted authoring suite for building immersive 3D training, with no coding required.
- A ready-made training catalog — pre-built immersive modules covering workplace safety, technical skills, soft skills, and leadership, deployable to any supported device.
Enterprises use PIXO to train their workforces across energy and utilities, manufacturing, construction, food service, and first response — including Ford, Bayer, Intel, Procter & Gamble, Owens Corning, Consumers Energy, and Saudi Aramco.
We challenge everything. Especially ourselves.
Immersive training works best when everything around it runs smoothly — headsets ready when people walk in, content up to date, results in front of the managers who need them.
That’s what we build, and we keep raising our own bar on it. Setup measured in minutes. Content your team can update without calling us. And a named person who knows your program and picks up when you do.
Technology created for people, by people.
The people who build PIXO come from game studios, film, and enterprise software. They build immersive training the way they’d want to use it themselves.
That shows up in small things — fewer clicks to assign a course, a dashboard a manager can read without a tutorial, a headset that’s ready when someone picks it up. We hold every release to one test: does this make someone’s job easier than it was last month?
Our values fuel training innovation.
Passion
We love what we do. That shows in our products and services. In everything we do, we strive to be the very best at it — and to get better. Every day.
Creativity
With backgrounds in AAA gaming, Hollywood films, and groundbreaking immersive innovation, we find a way to make impossible things possible.
Teamwork
We care about our work because we care about each other. We believe with a “Team First” mentality, everybody wins — especially our customers.
Value
We define our success by the value we create for our customers. We listen to your needs and challenges, then deliver the best possible solutions.
Dedication
You just won’t find a more dedicated team working in immersive training today. Whatever the challenge, we rise to the occasion and conquer it.
Service
We know that our clients are a major part of our success — both now and in the future. We won’t rest until your issue is addressed to your satisfaction.
We’re helping these companies win at work.
